Romeo And Juliet - West Side Story Essays - , Term Papers

Romeo And Juliet - West Side Story Andy Warhol once said, "They say that time changes things, but actually you have to change them yourself." Two hundred fifty years passed between the original Romeo and Juliet and the premiere of West Side Story on Broadway in 1957. However, time did not change the message of the story, simply the creators' unique visions evolved. Shakespeare's delivery of the timeless tale of desperate love in his classic Romeo and Juliet proves to only intensify through retelling and modern interpretation. Audiences cherish Romeo and Juliet as one of the most beloved plays of all time from the Elizabethan Age to the present. Romeo and Juliet have attained the role as the quintessential lovers, and the noun, "a Romeo," is synonymous with " lover." Shakespeare's Romeo and Juliet is closely based on Arthur Brooke's tale, The Tragicall History of Romeus and Juliet. The language, attitudes, and customs detailed in the play are generally English, in spite of Brooke's original Italian setting. In 1949, choreographer Jerome Robbins decided to retell Brooke and Shakespeare's romantic tragedy using song and dance, elements of racism and nationalism, and a modern vernacular. Robbins called upon the musical talents of composer Leonard Bernstein and the words of Arthur Laurents for the script and book. The love story proved to have universal appeal throughout all artistic forms, as it had already been adjusted for opera and ballet. The contemporary adaptation of this timeless classic alters details and deepens the message of hatred, but maintains Brooke and Shakespeare's vision. The relationships between the characters, plot sequence, and theme of hatred in West Side Story and Romeo and Juliet intertwine resulting in two similar, yet varying versions of the most famous love story of all time. The relationships between the characters of West Side Story and Shakespeare's Romeo and Juliet are reflective of their respective time periods and the original story. Maria and Juliet represent a slightly practical counterpart to both Tony's and Romeo's idealistic nature. Maria's brother Bernardo and Juliet's cousin Tybalt portray impulsively stubborn and violent characters who both die from wounds inflicted by the male lead. Lieutenant Schrank is similar to Prince Escalus, although Schrank is unfair in his treatment and attitude towards one gang- the Sharks. Anita and Nurse both take on the role as Juliet's confidant and trusted friend, often tampering with their roles as messengers. The mischievously tomboyish Anybodys, who desperately wants to be a Jet, would best fit into the role of Balthasar, since it was she who aided Tony in escaping after the rumble, as well as later informing the other Jets that Tony was being hunted. Finally, the character of Doc appears to fulfill the role of Friar Laurence because both possess somewhat of a peacekeeping nature. Doc attempts to get through to Tony by dramatically pleading, "Why do you live like there's a war on? Why do you kill?" (2.5). All of the characters are consistent to the heart and soul of the story as well as the slightly differing plots. West Side Story maintains Romeo and Juliet's intricate and exciting plot using appropriate adaptations to accommodate mid-twentieth-century pop culture. For instance, both artistic forms portray mutual disrespect between the parties. At the dawn of Romeo and Juliet, Capulet's cohorts harass Montague's. "I will bite my thumb at them; which is a disgrace to them, if they bear it," boasts Sampson (1.1.42-43). In the opening scene of West Side Story, several members of a Puerto Rican gang insult A-rab, a member of the opposing gang. It is here where Lieutenant Schrank becomes aware of the potential rumble. In Romeo and Juliet Escalus, Prince of Verona, threatens, "If ever you disturb our streets again, your lives shall pay the forfeit of the peace" (1.1.103-104). In West Side Story, Schrank mediates in his own way when he declares, "I got a hot surprise for you: you hoodlums don't own the streets"(1.1). Later, another similarity takes place. Riff convinces Tony to attend the dance at the gym just as Benvolio persuades Romeo to attend the Capulets' masquerade. Tony confesses to Riff that he's "reachin' out for something"(1.2), just what, he doesn't know. Riff encourages Tony by proposing, "Maybe what you're waitin' for'll be twitchin' at the dance!" (1.2). Shakespeare and director Jerome Robbins choose to draw the audience's attention to the dramatic lovers by giving them unique and eminent qualities. At the Capulet ball in Shakespeare's Romeo and Juliet, all of the characters speak in blank verse, but when Romeo and Juliet converse, they speak in sonnet form. Throughout the

Dwarf Elephant Facts and Figures

Dwarf Elephant Facts and Figures Name: Dwarf Elephant; genus names include Mammuthus, Elephas, and Stegodon. Habitat: Small islands of the Mediterranean Sea Historical Epoch: Pleistocene-Modern (2 million-10,000 years ago) Size and Weight: About six feet long and 500 pounds Diet: Plants Distinguishing Characteristics: Small size; long tusks About the Dwarf Elephant Few prehistoric mammals have been as baffling to paleontologists as the Dwarf Elephant, which didnt comprise just one genus of prehistoric elephant, but several: the various Dwarf Elephants that lived on various Mediterranean islands during the Pleistocene epoch were made up of stunted populations of Mammuthus (the genus that includes the Woolly Mammoth), Elephas (the genus that includes modern elephants), and Stegodon (an obscure genus that seems to have been an offshoot of Mammut, aka the Mastodon). Further complicating matters, its possible that these elephants were capable of interbreedingmeaning the Dwarf Elephants of Cyprus may have been 50 percent Mammuthus and 50 percent Stegodon, while those of Malta were a unique blend of all three genera. While the evolutionary relationships of Dwarf Elephants are a matter of dispute, the phenomenon of insular dwarfism is well understood. As soon as the first full-sized prehistoric elephants arrived on, lets say, the small island of Sardinia, their ancestors began evolving toward smaller sizes in response to limited natural resources (a colony of full-sized elephants eats thousands of pounds of food every day, much less so if the individuals are only one-tenth the size). The same phenomenon occurred with the dinosaurs of the Mesozoic Era; witness the shrimpy Magyarosaurus, which was only a fraction of the size of it continental titanosaur relatives. Adding to the mystery of the Dwarf Elephant, it hasnt yet been proved that the extinction of these 500-pound-beasts had anything to do with the early human settlement of the Mediterranean. However, there is a tantalizing theory that the skeletons of dwarf elephants were interpreted as Cyclopses (one-eyed monsters) by the early Greeks, who incorporated these long-gone beasts into their mythology thousands of years ago! (By the way, the Dwarf Elephant shouldnt be confused with the Pygmy Elephant, a smaller relative of African elephants that exists today in very limited numbers.)

Beer Commerical

When you cork off the top of a Guinness beer you Inhale the smell of unreasoned malted Marble. The smell and taste you experience gives you sense of satisfaction. The video persuades you that the types of individuals that drink this beer are ones who care and respect others. Individuals that believe that The choices we make reveal the true nature of our character. The introduction is the most important feature of this commercial. Because there is no dialog, the visuals are what tell the story. The commercial begins with the song playing right on cue of the ball missing the goal. If you notice, the video is in slow motion at this point. When the ball comes down and is rebounded the camera is repositioned on the guys rolling down the court to symbolize how strenuous these guys are working. Their dedication Is displayed not only by the looks on their faces when the camera Is zoomed In, but by the sweat dripping aimlessly down their brows. Consequently, the announcer comes n and states dedication when one of the men fall down In the wheelchair trying to retrieve the ball but instantly gets back up to get back in the game This is not only emotionally appealing to the audience because they are playing the diligent game of basketball, but because these guys have to work even harder due to the fact that they are paraplegics.The final goal is made and all but one of the guys gets up from their wheelchair which visualizes the devotion these guys demonstrate to the one guy who actually is handicap. Once again this an attempt from the creators of this commercial to emotionally appeal to its audience by representing the loyalty of playing basketball in the most unbiased way possible to a paraplegic friend. The music In the background plays an important role In this commercial. The Cinematic Orchestra To Build a Home Is very Inspirational to the visuals to this commercial.The tempo perfectly aligns with the events In this story line. It begins with this slow tempo to signify the sadness in the events but then climaxes when the goal is made ND shows that not everyone in this video is actually in a wheelchair and it finalizes when the tempo becomes lowered and constant symbolizing a calm and collectivities that we are all the same despite our differences. Guinness consumers alone are not the only intended audience of this commercial.This was meant to appeal to younger and older audiences. The younger audiences benefit from the choice of music which is The Cinematic Orchestra. The older audiences benefit from a beer commercial. This commercial is very simple. Its intent is not or you to focus on the fact that paraplegics have it harder In life, or the Intensity from the sport of basketball. Its merely about the three mall principles these individuals exhibit. Its about the Dedication, Loyalty, and Friendship.This character Is defined as the type of people who drink Guinness Beer. Beer Commercial By Alexandria 28861 When you cork off the top of a Guinness beer you inhale the smell of unreasoned court to symbolize how strenuous these guys are working. Their dedication is displayed not only by the looks on their faces when the camera is zoomed in, but by n and states dedication when one of the men fall down in the wheelchair trying to music in the background plays an important role in this commercial.The Cinematic Orchestra To Build a Home is very inspirational to the visuals to this commercial. The tempo perfectly aligns with the events in this storyline. It begins with this slow for you to focus on the fact that paraplegics have it harder in life, or the intensity from the sport of basketball. Its merely about the three main principles these individuals exhibit. Its about the Dedication, Loyalty, and Friendship.

Achieving Competitive Advantage through Human Resource Strategy Essay

Achieving Competitive Advantage through Human Resource Strategy - Essay Example According to the research conducted by the Bureau of National Affairs for 2012-2013, seven out of ten (that is 69%) HR offices outsourced one activity, at a minimum, in 2012. The same 69% of the companies reported that an activity, once outsourced, was never returned to the in-house HR team. Therefore, the presented above trends raise a number of questions related to the reasons and results of HR function outsourcing in the organizational context. In today’s very competitive economy the reasons for taking some component of managing a business out of the organization should be very serious because a successful organization is the one that is effective and efficient in all of its business processes. For that reason, the goal of this paper is to research and analyse the concept of outsourcing an HR function and its benefits and barriers. This work will try to give a clear definition of what HR outsourcing is, what types of HR outsourcing there exist, and what particular component s of the HR function should or should not be outsourced. It will review how companies manage HR outsourcing and how beneficial it is for organizations to outsource HR activities in general. In order to fulfil all these tasks, it is important too, first of all, determine the concept of outsourcing itself. According to Norman (2009, p.2), â€Å"outsourcing is an important management practice† that means transferring implementation of some aspect of the business to a third party organization. A company may outsource, for instance, a business function, such as payroll, a manufacturing process or a part of business-supporting tasks, such as cleaning, mailing and so on. A very clear and precise definition of outsourcing is provided by Brown and Wilson (2005), who states that outsourcing is obtaining services from outside of the company.

The Effectiveness of Organizational Actions, Structures, and Research Paper

The Effectiveness of Organizational Actions, Structures, and Multiagency Involvement in Response to Homeland Security - Research Paper Example Terrorism is definitely a serious issue for the super power America as it has faced one of the most devastating terrorist attacks in century (Bullock et al, 2012 p. xv). Positioning statement The department of the Homeland security( DHS) was founded by the Homeland Security Act of 2002 (P.L. 107-296) signed on November 25, 2002 with departments from 22 different government agencies initiating official operations on March1, 2003. The DHS has since then underwent a series of restructurings and reorganizations with the aim to improve its efficiency and effectiveness. This section will deal with the actions taken by the US government in tackling the counter terrorism aspect and its subsequent development of a strong base structure with the involvement of the multilateral agencies engaged in tackling the counter terrorism issue. Literature Review Background of the problem The aspect of terrorism is a transnational threat that entails potential risks to the global interests of United State s’ manifested and developed from the international and the domestic surroundings. The core theme of the United States efforts in addressing these transnational issues is to detect, deter and defeat the terrorist faction, primarily the Al Qaeda (Painter, 2011, p. 8). Supporting evidence The Obama administration recognized the significance of the home ground jihadist threat in two of its recent strategy documents. In June 2011, the administration announced the National strategy for the counter terrorism which focused on the Al Qaeda, its affiliates and its adherents. Obama’s top counter terrorism advisor John Brennan publicly described that homeland security is the primary area of emphasis with respect to counterterrorism efforts. In August 2011, the Obama administration released a strategy for combating the violent extremism revolving around the counter action of the radicalization of all types of potential terrorists. The domestic focus of the policy was the protection of the civil rights, federal cooperation with the local leaders in the private and the public sectors. In 2004, Congress passed the project Bio Shield in order to encourage the private sector to develop certain biological counter measures to protect the lethal effects of the biological menace done by the terrorist attacks (Painter, 2011, pp. 8-10). The National Counterterrorism Center is the primary organization for the integration and analyzing the processes involved with terrorism. The system provides all source intelligence support to the government wide counter terrorism activities and establishment of the information technology systems and architectures and infrastructure between the NCTC and the other agencies. The NCTC serves as the chief advisor to the Director of National Intelligence on the international organizations for the strategic operation planning of the counter terrorism (Counterterrorism, n.d., p.3). In the fall of 2001, the anthrax incidents induced the potentia l biological attacks against the nation. In January 2001, President Bush declared a supplementary appropriation with an amount of around $ 1 billion to tighten the states’ capabilities of the bio-terrorism. Developments were made by the states in the utilization of

Rhetorical Strategies for Distinct Image Ads in Same Product Essay Example for Free

Rhetorical Strategies for Distinct Image Ads in Same Product Essay Rhetorical Strategies for Distinct Image Ads in Same product Advertisement is a form of communication intended to persuade consumers to purchase or to accept the ideas, products or services. Advertising persuasion strategy not only has logic, but also has a unique artistry that advertisers use to find many effective persuasions for various kinds of target markets. Different ways to persuade customers for the same product could have distinct effects by analyzing targets, appeal methods, and angles of vision. Two different image advertisements for watches are analyzed with rhetorical strategies thereinafter, which have entirely distinct groups of the target audiences. The first ad analyzed is an ad for the Witinauer Watch in Essence Magazine, which displays a young woman in her late 20s holding a Witinauer Watch. The color of the background of the Witinauer Watch ad is black. The woman’s face occupies almost the entire upper right corner of the ad. Half of her face is showing, from the lower half of her nose to her chin. A light comes from the upper right onto her face, shadowing a small section below her nose and lips. Her neck is in darkness. She has a slightly parted mouth with bright red glossy lips. Exposed are her last three fingers of the right hand, which have finger nails the same red color as the lips. Those three fingers stick out from the darkness holding onto the top watch links of the Wittnuer Watch next to the right corner of her mouth. The watch is in front of the background. The color of the watch is silver, and its shape is elliptical. Around the watch face and links appear to be diamonds. The shapes of the diamonds which stand for the numbers of time on the watch face are similar to a parallelogram. The word â€Å"WITTNAUER† and a straight line with a small â€Å"w† in the middle are on the upper middle of the dial, and the word â€Å"SWISS† is located to the middle bottom of the dial. Th ere are words â€Å"Into the Night† with white color and Times New Roman font in front of the shadow of her lips. On the right side bottom there is the logo â€Å"WITTNAUER† in yellow, Times New Roman font and Calibri font for the word â€Å"SWISS.† In front of the background, on the left side bottom there are two jewelry company names: Zales and Gordon’s Jewelers. Their websites are also listed. On the left side of the ad, in a vertical direction, are the identifier and the watch website. The second ad analyzed is an ad for a Rolex Watch in Outside Magazine, which displays a man who is in his 50s, wearing a Rolex Watch. There are two parts of the Rolex Watch ad: the main color of the upper five  sixths is dark colored and the bottom is dark green. In the above five sixths of the ad, the color gradually fades from the four corners to the words on the upper left. On the upper left, there are seven rows of words: the first six rows are the interview of the man, and the last row is the advertising slogan. The man with short hair folds his arms, smiling, looking towards the le ns camera on the right hand side. He is wearing a gray anorak jacket, and wearing a Rolex Watch on his left hand. Under his right arm there is a coil of blue and white climbing rope. In front of the background, a silver round shaped Rolex Watch is on the left bottom. The watch links are connected with oblong blocks. There are twelve even numbers that lap around the watchcase, and are separated by inverted triangles. There are sixty minute marks and twelve geometric shapes around the white dial. An inverted triangle is on the top of the middle of the watch; two rectangles mark the quarter of an hour. There are four different shaped hands behind the glass: the hour hand has two bars with an object like a Mercedes–Benz logo on the end of the bars. The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a triangle at the end of the bar. The logo of the watch has two parts: the above is a shape of a golden royal crown, and the bottom is the word â€Å"ROLEX† with white color and Times New Roman font. There is a Rolex logo with several words on the middle upper of the dial, two rows of words just below the center, and two words on the middle bottom. In the lower right of the watch, in front of the dark green background, there are words â€Å"OYSTER PERPERTUAL EXPLORERâ… ¡Ã¢â‚¬  with white color and Arial Unicode MS font. On the right corner, in front of the dark green background, there is a Rolex logo and its website below. On the middle bottom, there are two rows about the product official contact number and sponsoring brands. Although both ads are all about watch, the target market strategies are distinguished. The appeals for the Rolex Watch ad and the Wittnauer Watch ad are logos, ethos and pathos. Both ads use logos, logical evidences to support the value of the products. For example, the Rolex Watch is on the arm of a rugged-looking man, and the Wittnauer Watch is in the hand of a sexy beautiful model. Equally important, in the Rolex Watch ad and the Wittnauer Watch ad, the watch is on the left because English is read from left to right, so the watch is the first thing that the reader sees. Likewise, the two ads use  ethos to emphasize the characters of the products to obtain the trustworthiness from readers. For instance, the model of the Rolex Watch ad is a sports star that has a high status in the adventure world. His name is Ed Viesturs, a famous high–altitude mountaineer who achieves marvelous achievements. The model has a high status in the adventure world. It indicates that the Rolex Watch is so famous that well–known people support it as well. People who like adventure will be attracted by this ad because of him. The Wittnauer Watch ad provides a famous brand as well. There are two well known jewelry companies’ names that appear in the ad, Zales and Gordon’s Jewelers. They are the sellers of the diamond–shaped watch. This improves the market value of the Wittnauer Watch. Both of the ads use a famous person or brand to appeal credibility to readers. Furthermore, both the Wittnauer Watch ad and the Rolex Watch ad have pathos. In the Rolex Watch ad, the word â€Å"Rolex, a crown for every achievement† appears after the introduction of the model. This attracts people who are successful or want to be an achievement because it makes a belief for readers, and makes people feel happy and proud when they are imaging having this product. Similarly, the Wittnauer Watch ad is favored by women because the surface of it is full of diamonds, which makes the watch look more glorious. Compared with the Rolex Watch ad and the Wittnauer Watch ad, both of them appeal to readers by logos, ethos and pathos. After analyzing the target audiences for both ads, the advertisers tried to persuade their target viewers by the angle of vision. In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full  of experienc es. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word â€Å"Into the Night† beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope under the male model’s right arm helps to indicate the model as a mountaineer. Overall, the angles of vision of these two ads use the watch impression, selected models, property, and background to convince their potential customers. In conclusion, advertisers use many strategies to attract their target audience. They are very intelligent that they can take a simple product and turn it into the perfect thing for a certain group of consumers. Using angle of vision and Aristotelian Appeals of logos, ethos and pathos, advertisers to convince audiences their products will make them glamorous, athletic or successful. These advertisements are very attractive, but consumers should not just believe the advertisers because ad is a persuasive tool that it only shows their target audience the impressive parts of products. Consumers should concern more about the reality that whether these products are worth to purchase. They must consider the facts.

Use of Metaphor in Tennessee Williams The Glass Menagerie Essay

Use of Metaphor in Tennessee Williams' The Glass Menagerie In The Glass Menagerie, by Tennessee Williams, the glass menagerie is a clear and powerful metaphor for each of the four characters, Tom, Laura, Amanda, and the Gentleman Caller. It represents their lives, personality, emotions, and other important characteristics. Laura is the owner and caretaker of the glass menagerie. In her own little fantasy world, playing with the glass animals is how she escapes from the real world in order to get away from the realities and hardships she endures. Though she is crippled only to a very slight degree physically, her mind is very disabled on an emotional level. Over time, she has become very fragile, much like the glass, which shatters easily, as one of the animals lost its horn; she can lose control of herself. Laura is very weak and open to attack, unable to defend herself from the truths of life. The glass menagerie is an unmistakable metaphor in representing Laura’s physical and mental states. Amanda is also well characterized by the glass menagerie. The glass sits in a case, open for display and inspection for all. Amanda try’s to portray herself as a loving mother, doing everything she can for her children, and caring nothing for herself, when in fact, she is quite selfish and demanding. Amanda claims that she devotes her life to her children, and that she would do anything for them, but is very suspicious of Tom’s activities, and continually pressures Tom, trying to force him in finding a gentleman caller for Laura, believing that Laura is lonely and needs a companion, perhaps to get married. Like the glass, her schemes are very transparent, and people can see straight through them to the other side, where ... ...Laura. If he had been what Amanda had wanted him to be, Laura would have become happy and so would have Amanda, and then Tom would have been able to go his own separate way, being freed of his duties to his mother and sister. However, as it turns out, the shelf seems to have broken, because the gentleman caller actually ignites the greatest fight of all between Tom and Amanda, and Laura is left shattered after she loses whatever she had left within her because the gentleman caller turned out to be a disappointment. Although the glass menagerie is meant as a direct metaphor for Laura, it also serves as a metaphor to the other characters in the play through various means. They are all interconnected in some way, depending on each other, and when things don’t turn out right, everything begins to fall into a downward spiral, with little or no hope for improvement.

DNA Databases: Crime Fighting Weapon or Threat to Privacy

1- A DNA database is a database that contains a profile of bodily fluid left by criminals at the crime scenes. It has developed by the biology laboratory of the Florida department of law enforcement. These profiles are sent to nationwide DNA bank. There are several benefits of these DNA databases. First, the DNA can be used as evidence in trials. It allows criminals to be identified by their own genes. Second, the computer analysis can discover the identity of a criminal by matching DNA from blood, hair, saliva, or other body fluid left at the crime scene with a DNA profile in the database. Third, it can prove someone is innocent. 2- Although DNA databases have lots of benefits, it poses lots of problems. They pose a risk to innocent people if they (databases) contain data on people who are convicted criminals. Also the people who collect DNA and analyze them can make mistakes witch lead to a wrongful outcome in the court. And finally, it may be chance that innocent people may be suspected as criminal if any hair or bodily fluids found at criminal.Database Management System and Data There might be valid reasons for an innocent person’s DNA to be at a crime scene. – According to the bush’s administration, the national DNA database should includes, beside the criminals and convicted people of course, the juveniles or the people who have been accused but not convicted. If we look at it from another perspective, it should be limited to convicted felons only because they are included in the criminal activity. DNA samples taken when people are arrested must be destroyed if the individual is not charged or convicted. 4- DNA databases should be used only by the law enforcement units or the security agency because of the sensitive information these databases indlude.

Deviance Behavior and the Possible Causes Essay

Some may say its biological or psychological and even sociological reasons. There have been many studies to try and determine why people have deviant behavior and what happens to individuals when norms are broken. Not all behaviors are judged the same by all groups. For example, some may question if there are conditions under which suicide is an acceptable behavior. Lets same one person commits suicide in the face of a terminal illness but another person is a despondent person who jumps from a window, the second person may be judged differently. The first person’s suicide may be looked at with pity which the second person would be looked at in a shameful way. Another behavior that would highly be considered deviant would be committing a crime. For example, juvenile gangs provide an environment where young people learn to become criminals. Gang members glorify violence and retaliation as means to achieve social status. Whether it is an act of a crime or gang violence, criminals learn to be deviant as they embrace and conform to their street or gang’s norms. Americans consider such activities as alcoholism, excessive gambling, being nude in public, starting fires, stealing, lying, prostitution, and being gay to name only a few as being deviant. Therefore people who engage in deviant behavior are referred to as deviants. References Richard T. Schaefer. (2012). Sociology – A Brief Introduction (Tenth Edition). McGraw-Hill Companies Inc, New York. Sociology of Deviance and Crime. (2013) By Ashley Crossman.

Infection prevention and control of infections Essay Essays

Infection prevention and control of infections Essay Essays Infection prevention and control of infections Essay Essay Infection prevention and control of infections Essay Essay Understanding functions and duties An employee must keep a high criterion of personal hygiene and besides wellness. They should be cognizant of the company policies and processs when it comes to infection control and follow the best pattern in bar. The working environment demands to be kept clean and hygienic. Any hazards should be reported to the employer. Keep all preparation in infection control and bar up to day of the month. An employer should take a firm stand that all Torahs and ordinances in the workplace are followed. Hazard appraisals are needed so as to place and understate the impact of infection jeopardies. Company policies and processs need to be out lined and put in topographic point. The employer must supply equipment to forestall and command infection. Any relevant information about infection jeopardies and bar and control methods need to be given to the employees. Training and supervising of all facets of infection and control demands to be given. Records need to be kept associating to infection bar and control. Understanding statute law and policiesHealth and Safety at Work Act 1974 – Sets criterions to forestall infection go oning and distributing Public Health Act – Sets criterions for H2O supply. sanitation and rubbish disposal Food Safety Act 1990 – Sets criterions associating to nutrient production and ingestion Environmental Protection Act 1990 – Ensures safe direction of controlled waste Management of Health and Safety at Work Act 1999 – Risk appraisals introduced Personal Protective Equipment at Work Regulations 1992 – Employers must provide and employees must utilize appropriate protective apparels and equipment Food safety Regulations – The safe hygiene patterns to forestall pathogen taint during storage and handling of nutrient Coverage of. Injuries. Diseases and Dangerous Occurrences 1995 – Any infection caused by bodily fluids and extremely infective diseases are reported The Control of Substances Hazardous to Health †“ Regulates storage and usage of chemicals that pose a danger. All work topographic points need to provide employees with entree to COSHH information Hazardous Waste Regulations 2005 – About sharps and clinical waste disposal which could present an infection jeopardy Code of Practice for the Prevention and Control of Healthcare Associated Infection Regulation 12. 2010 – Concerns ways to cut down the incidence of HCAI Understanding systems and processs Food Hygiene – To forestall cross-contamination and cross-infection peculiar attending needs paying to. Personal Hygiene – Keep hands clean. wear PPE and make non work if ailing Kitchen and dining countries – Keep cookery equipment and surfaces clean Food safety patterns – thorough melt and warming of nutrient. right storage. fixing comestible natural nutrients individually to avoid taint Disposal of Waste – Waste merchandises provide a perfect environment for pathogens and distributing infection. Rubbish left puting about can besides pull vermin which can transport diseases. Disposal of waste depends on: The type of waste The hazard the waste may present to peopleThe hazard the waste may present to the environment Disposal of Sharps – Sharps whether they are scalpels. acerate leafs or razors may be contaminated with harmful pathogens such as Hepatitis B and C or HIV and can be transmitted into a individuals blood watercourse via a crisp hurt. When covering with sharps you should: Take disposal container to the sharps and non the other manner unit of ammunition Never fill the disposal box above the indicated grade Avoid go throughing points straight from manus to manus and maintain handling to a lower limit. Do non flex. interrupt or replace capsReport all incidents in line with RIDDOR Decontamination processs – there are three degrees.Clean utilizing soap to take surface soil and smell.Disinfect utilizing chemicals to kill pathogens.Sterilise to take all pathogens and the home ground they live in. Cleaning policy- all work topographic points must hold a cleansing policy which provides counsel of how to utilize equipment. modus operandis and how chemicals should be used and stored. Specific processs should be outlined to cover with spillages of blood. piss. fecal matters and puke: Spillages must be dealt with instantly An immediate hazard appraisal is needed in instance the country needs cordoning off Relevant equipment should be used to clean the spillageUse appropriate PPETry to forestall the spillage from distributingUse paper towels to absorb the spillageDispose of rightClean country with germicideOnce cleaning undertakings are done. thoroughly wash custodies Laundry processs – soiled linen can be a beginning of taint. Therefore: Wear PPE while managing soiled washTopographic point soiled wash in right bagMinimise transporting soiled wash by utilizing bag at bedsideFlush solid fecal matters down the lavatory Understanding the importance of hazard appraisal in relation to the bar and control of infections Hazard – the opportunity of something traveling incorrect: the danger that hurt. loss or harm may happen Potential hazards of infection within the work topographic pointWork environment hazards. locations and stuffs:KitchenDining countryBathroomShowerToiletCommunal equipmentReclaimable equipmentSoiled wash Work activity infection hazards:Fixing and functioning nutrientCaring for persons with infectionsSupplying personal attentionDisposing of wastePull offing soiled wash Hazard appraisalIdentify infection jeopardies – Areas where pathogens thriveWho is at hazard and why – Identify vulnerable peopleEvaluate infection hazard and manner to cut down it – can the infection be reduced or wiped out Record findings – Log and portion consequences and implement a scheme Review – Check on a regular basis and update schemes The importance of transporting out a hazard appraisal is cardinal to supplying infection free work environments and working patterns in wellness and societal attention scenes. Understanding the importance of utilizing Personal Protective Equipment in the bar and control of infection Different types and grounds of PPE are:Aprons to cover apparels or uniform ( made from plastic ) . protect from organic structure fluids Plastic or latex baseball mitts to protect the manus and nails which ism the chief manner pathogens are transmitted Paper masks to cover the oral cavity and nose which can be a beginning of pathogens Cloth or paper gowns provide screen for the whole organic structure Plastic over places are worn over normal places to forestall external pathogens being brought in Paper hair screen to forestall isolated hairs get awaying Plastic goggles which can be worn over spectacless and cover the eyes The Personal Protective Equipment at Work Regulations set out employers duties to the work topographic point and work force and the company uses these ordinances to supply their ain policy. An employer must:Supply appropriate PPEShop and keep PPE rightProvide preparation and notices about PPECarry out hazard appraisals to make up ones mind appropriate PPEMake certain PPE is used decently An employee must:Use PPE at appropriate timesReport if stocks are low or faultyFollow instructions and go to preparation SessionssFollow and carry out hazard appraisals for appropriate PPENot cut corners and use PPE on all appropriate occasionsDispose of PPE right Prior to using baseball mitts and aprons custodies need to be washed. PPE must be put on before the process is started. PPE need altering between different attention undertakings for the same client and ever utilize new PPE for different clients. After every process is complete the PPE should be removed carefully so as custodies or apparels do non hold any contact with any polluting substances on the PPE. PPE are to be disposed of every bit clinical waste. Avoid touching the bin. a pes pedal to be used if possible. After disposal wash custodies with soap and H2O. Understanding the importance of good personal hygiene in the bar and control of infections The cardinal rules of good hygiene are: Bathing and lavishing – making this regularly prevents the spread of bacteriums and reduces body odour Hair attention – regular lavation prevents the spread of bacteriums. Long hair should be tied back and maintain checking for infestations of caput lice. Oral hygiene – It is of import to brush dentitions after repasts or smoke and sing the tooth doctor every six months will forestall the physique up of bacteriums and cut down bad breath. Clean apparels – apparels should be changed daily. Uniforms need to be made of difficult have oning stuff that can be washed at high temperature to take pathogens. Stoping bad wonts:Touch of the oral cavity. nose and ears which are paths for infection Sneezing and coughing without covering the oral cavity. non disposing of tissues right and non rinsing custodies afterwards Nail biting can give you sores and hazards distributing infection Smoking can do coughing and besides involves seting your manus to your oral cavity. Taking attention of your wellness can avoid and battle of infection. A good diet helps to maintain your encephalon and organic structure working good. Intake of fluids helps to blush out toxic wastes. Sleep helps to review and regenerate your organic structure. If ailing so you should non travel to work and this will forestall the spread of infection. The right sequence for manus lavation:Make certain sink and lights-outs cleanCheck that there is soap. paper towels or manus desiccantRemove jewelryRoll up armsRun H2O to a warm temperatureWet hands exhaustivelySoap hands exhaustivelyRub hands smartly together for at least 10 seconds paying peculiar attending to in between the fingers. the tips and the pollex Rinse hands exhaustivelyDry hands exhaustively sooner with a manus drier or paper towels which should be disposed of without touching the bin Handss should be washed:If dirty or gluey – to take soilAfter utilizing the lavatory or touching the oral cavity or nose – pathogens are in bodily fluids and necessitate to be removed Before and after contact with a client – to protect each other from pathogens Between different attention activities for the same client – some activities are cleaner than others and it will halt cross-contamination Before utilizing and taking disposable baseball mitts – baseball mitts are merely to be used for higher hazard activities After contact with organic structure fluids – so as to free any pathogens Before and after managing. cookery. helping and eating nutrient – nutrient is a good pathogen bearer. Eating is a good path to infection After cleaning undertakings – to take any taintAfter managing rubbish or laundry – to take pathogensAfter feeding and managing pets – Animals carry pathogens which can be harmful to worlds Hand rinsing merchandises – soap based where there is a lower hazard of infection and antimicrobic merchandises for usage in high hazard countries. It is besides acceptable to utilize an intoxicant based manus hang-up where running H2O is non available. Skin attention – cleaning merchandises that are soft to the tegument are best and besides the usage of hypo-allergenic disposable baseball mitts. If any allergic reactions occur. delight contact GP.

Nespresso Essay Example | Topics and Well Written Essays - 2500 words

Nespresso - Essay Example The company has numerous opportunities, which range from expansion of its markets to progression of its sales as more people continue to buy its capsules. Discussion Internal Environment of Nespresso Nespresso has continued to record profits since 2001. This success is because coffee is among the most traded commodities on the world markets. Particularly, markets such as the French market are worth Billions of Euros and the country has been producing tones of the commodity. At Nespresso, the capsules segment has continued to increase as Seifert, Leleux, & Tucci (2008, p. 64) indicate that the year 2005 saw an increase by 57% and 56% in volume and value respectively. Moreover, since 2005, Nespresso’s market has grown by a wide margin annually. This progress can be partly attributed to the fact the machines used at Nespresso are capable of producing real espresso. According to Kourdi (2009, p. 79), the numerous chain outlets under Nespresso are currently competing with Italian b rands such as Segrafredo and Illy or players such as Columbus coffee and Starbucks coffee. The adoption of club Nespresso has catered for the provision of personalized advice on a 24/7 schedule with customers being informed about how to maintain the machines and use the products. Furthermore, Nespresso has adopted a sales channel, which has been widely used to order capsules, accessories and machines and guarantees delivery of Nespresso products within a few working days. Nespresso has a hotline that addresses technical issues and operates daily. Technicians at Nespresso provide assistance regarding return of machines, repairs, after-sales issues and replacement. Nespresso provides special services to companies that chose to install machines in their offices. This service is also provided to restaurants, hotels, airlines and luxury goods stores that serve customers with Nespresso. Nespresso has continued to enjoy success due to personalized services like follow-ups, which it offers to its customers. This service depends on the amount of coffee bought by the customer. Nespresso also sends reminder emails to the customer in case it thinks that the customer is about to run out of supply. Moreover, people who buy Nespresso machines automatically become members of the Nespresso club (Eigenhuis & Dijk, 2007, p. 28). Nespresso’s internal environment has also been characterized by weaknesses. Some of the weaknesses include decline in coffee consumption amongst the young population. Cronin (2010, p. 89) indicates that over the last decade coffee prices have experienced a slump. Moreover, the producers receive minimal proceeds from the sale of coffee given that intermediaries take unjustified cuts. Some of these intermediaries are infamous for their unscrupulous business practices. Furthermore, the capsule system adopted by Nespresso is unfriendly to the environment. External Environment Nespresso has numerous opportunities as coffee is among the trendiest drink in the world. According to Seifert, Leleux, & Tucci (2008, p. 60), millions of cups are drunk every day. Given the superior quality being produced by Nespresso and its marketing strategy, the company will be able to expand and gain a huge market to further its operations. It has become a modern trend for social occasions and informal meetings to be avenues for drinking coffee. This is a good opportunity for Nespresso, as it will benefit immensely

Marketing Strategies For Growth Overseas At Tesco Essay

Marketing Strategies For Growth Overseas At Tesco - Essay Example Having described the premise of marketing strategies, this report will focus on Tesco, a multinational foods retailer operating in China, the United States, India, Thailand, Malaysia and South Korea. In some regions of the world, consumers are collectivist and value tradition whilst in other operating areas, consumers are more individualistic and brand-conscious. Price elasticity is a concern depending on the socio-economic conditions in each area of operations, thus requiring customized marketing strategies for each region. The results of a recent survey identified that 67 percent of customers considered Tesco their favourite supermarket due to its value and quality focus in the marketing mix and related to how the business positions itself among international competitors (Ma, Ding and Hong 2010). Tesco operates in an oligopoly market structure where competitive activities related to marketing continue to change the focus of business activity. The foods retailing environment maintai ns considerable competitive rivalry in pricing and promotion, as well as distribution methodology in order to serve diverse customers. Because of this, Tesco must focus on the marketing mix in order to differentiate from competitors that carry rather homogenous goods for the international consumer. Tesco utilizes marketing strategies related to green environmentalism, value promotions, brand extensions, diversifying product line offerings, and e-commerce as methods to improve its competitive position and ensure higher sales volumes internationally. 2. Theoretical framework International marketing strategies are plans of action that recognize costs, efficiency, and brand value/equity associated with specific strategic objectives related to how the business wants to... This paper stresses that since the environment where Tesco operates internationally is saturated with grocer competition, the business has developed effective strategies to try to avoid price promotions common with other supermarkets. Its value agenda provides the business with considerable brand loyalty and also brand equity that can be extended to supplementary service provision. It is uniquely positioned through its e-commerce model as a value leader and through its flexibility in procurement to fit local tastes even though these costs are higher for adjusting the supply chain methodology in the home country. However, the revenue gains achieved by Tesco, which is the number one supermarket according to comparative sales, offset these costs associated with the marketing mix adjustments. Tesco may not be able to maintain its unique value-orientation against competition with the new entrants like Aldi that carry discounted goods that consumers perceive as top quality. Partnerships wi th local producers to create private label Tesco products still fulfils its corporate social responsibility objectives in its marketing strategy for relationship and value-building, but can enhance its product selection for private label introduction or extension. When it is not only pricing, but also value associated in consumer markets with private label brands, it has long-term risk potential for Tesco’s unique differentiation and positioning related to value provision. This report makes a conclusion that corporate social responsibility, too, stays away from pricing promotion and price emphasis in order to remain true to its value-conscious agenda and positioning efforts. According to results of a large sample group questionnaire, 71 percent of those targeted believed that Tesco has reasonable prices.