Expedia Internet Marketing Plan Research Paper Example | Topics and Well Written Essays - 4250 words

Expedia Internet Marketing Plan - Research Paper Example Chairman Barry Diller controls about 60% of the company." This paper serves as a complete marketing plan for the Internet traveling company Expedia. The information contained in this report is designed to help an individual gain a thorough understanding of the company's current standing and situation, as well as to gain a good idea of their opportunities and threats for the future. In addition, internal components to the company are discussed. The purpose of this paper is to include and/or explain a variety of components related to Expedia. It includes an executive summary, the company's overall business objectives, the company's specific marketing objectives, Expedia's business situation and SWOT Analysis, the internal situation at the company, the company's performance analysis, data on programs of a similar nature if available, resource availability and allocation, the company's external situation, the market(s) the company operates in, the company's competitors, the technological infrastructure of the company, the value chain associated with the company, a summary of strengths/weaknesses/opportunities/threats, marketing problems and opportunities, identification of target market(s)/market segments, marketing action plans, products and/or services offered by the company, price, integrated marketing communications-online and offline, customer acquisition and retention plans as appropriate based on objectives, distributi on and fulfillment, quality and customer service, technological infrastructure and data requirements, testing plans if appropriate, the plan for testing critical marketing or program variables, the plan for usability testing of their website, evaluation techniques, their budget, and an implementation timetable. Overall Business Objectives Expedia.com lists their business objectives as follows: Expedia delivers consumers everything they need for researching, planning, and purchasing a whole trip. The company provides direct access to one of the broadest selections of travel products and services through its North American Web site, localized versions throughout Europe, and extensive partnerships in Asia. Serving many different consumer segments - from families booking a summer vacation to individuals arranging a quick weekend getaway, Expedia provides travelers with the ability to research, plan, and book their comprehensive travel needs. Expedia-branded Web sites feature airline tickets, hotel reservations, car rental, cruises, and many other in-destination services from a broad selection of partners. (Expedia.com, 2008, pg. 1) Specific Marketing Objectives Expedia sets their marketing objectives under a strategy formulation in their annual report. They claim, "Our objective is to create long term shareholder value by creating a business that delivers significant value to customers and to suppliers with each travel purchase, and has sustainable sources of competitive differentiation" (EDGAR Online, 2008, pg. 1). Their strategy involves several key elements (EDGAR Online, 2008). The first key element that they include in their formal marketing strategy is to make their customer base larger. They plan to do this by continuing to increase awareness of their company and what it has to offer. "We believe that this increased awareness will cause increased numbers of consumers to visit our websites. Our current

Patterns Withing Systems of Linear Equations Math Problem

Patterns Withing Systems of Linear Equations - Math Problem Example The usual letter for the unknown number is. A real problem can be written as: This is called an equation because there is a sign. In order to find the value of the unknown number, algebra’s rules can do whatever it likes to this equation as long as it does the same to both sides of the equation. So far it has had equation with a single unknown number. What if it has two unknown numbers? In fact, an equation with two unknown has an infinite numbers of pairs of answer. To fix a single pair of number as the answer, it needs another equation. A pair of equation, each with two unknown numbers is called simultaneous equations. They can be solved together to give the values for the unknowns that satisfy both equations simultaneously. This paper contains a mathematical research about systems of linear equation when their coefficients obey arithmetic or geometric progressions. An arithmetic progression is a sequence of numbers where each number is a certain among larger than the previo us one. The numbers in the sequence are said to increase by a common difference, d. For example: is an arithmetic progression where the. The term of this sequence is. On the other hand, a geometric progression is a sequence where each number is times larger than the previous one. is known as the common ratio of the progression. The term of a geometric progression, where is the first term and is the common ratio, is: . For example, in the following geometric progression, the first term is , and the common ratio is : the term is therefore. The purpose of this portfolio is to show how with the aid of technology using appropriate computer software likes Autograph and Maxima packages (see Figure 1) is quick and easy to get graphical representations of algebraic equations. Thus, how in many situations, the graphs offers much more insight into the problem than does the algebra. Part A will consider the patterns within systems of linear equations:, where and are in arithmetic progression. W hile, in Part B the same coefficients obey geometric progression. Part A. System of linear equations formed with arithmetic progressions. Arithmetic progressions In algebra, letters are used in place of numbers that are not known. The usual letter for the unknown numbers are or . . The numbers are constants in an equation, for example: For instance in the above equation, and are known as constants in the equation. It says that the constant and form a arithmetic progression if they have a common difference, such as: Constants in a system of linear equations Given the system of linear equations. The coefficients are detected as follow: Examining the first equation, it sees a pattern in the constants of the equation. i.e. is the constant preceding the variable , and precede and the equation equals 3. The constant have a common dif